Brand checklist
Every employee at VIU contributes to the brand every day. Our brand is conveyed through our actions and the decisions we make.
Use the brand checklist to evaluate every action you take and every decision you make. Ask yourself:
- Does it stem from our commitment to support people and place?
- Will it deliver on our promise of deep connections, fresh perspectives?
- Are we approaching this with ambition, humility and integrity?
- Will this action result in VIU being described as
- passionate and open:
- confident and fun
- expert and practical
- personal and flexible
Tone of voice checklist
When we communicate, we are conveying our brand. When you are writing, select one or two of these attributes for your voice. Use these questions to evaluate your writing.
Passionate and open
Does it feel caring, energetic and accessible?
Confident and Fun
Does it feel bold and playful? Do you enjoy reading it?
Expert & Practical
Does it feel knowledgeable and simple? Is there a way to simplify it more?
Personal & Flexible
Does it feel understanding and supportive? Is it talking too much about us? Is there a way to make it more about our audience?